This past week Arto was at PCBC held at the Moscone Convention Center in San Francisco. A first for this generation: a trade show so far from home base. I think Arto himself did a trade show in Vegas, once.
This first pic was taken on the roof of Moscone. The convention hall is subterranean, very cool.

These pics are of our booth and crew. The crew all did an awesome job. Left to right; Stephanie, Sarah, Will & Sam (I am in the third one down, far right). These pics were taken at 2:59 PM on Friday, the show ended at 3PM. The booth was well used, but everything still looks great doesn’t it?




These are pics of our (convention hall) neighbors. The last ones are a series & one of them was having fun.





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Sarah & I hung out Friday with the crew of Buena Tile, exhibiting at the Dwell show in Los Angeles. It was a good bonding event for the two companies. I put it on par with a 12 hour road trip to Albuquerque New Mexico.

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Arto has created a new product, Rosarita, for use as a wall veneer. Here you see Arto & Vod discussing the layout. It is not officially out yet but call or email if you want to find out more.
If this product interests you email me @ armen@artobrick.com



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Good looking install
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I heard about this install and only had my cell phone camera with me. It’s in a Catholic church on the coast in Orange County, CA. I forget now where it is (and what it’s called). I need to find it again.

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Howdy All, this is a project in Santa Monica, California. It’s a creative use of one of our existing products.

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Arto is launching a multimedia POS (Point of Sale). Currently installed at Bourget Flagstone & Modern Builders Supply
Please stop by and then drop me a line to let me know what you think.
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You usually see government officials at car plants or farms, in mainstream businesses. It is weird to see them in one’s own industry. More here.

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This is at Bourget Flagstone in Santa Monica. It has been installed for more than five years, the beautiful colors caused by the exposure to dirt and water.

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Brand new color shown here in a shower / laundry room combo.

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Arto is now charging for pallets, as we have grown we have had a need to get consistent quality pallets. Since the beginning we have been keeping prices low by asking our neighboring dealers to bring pallets. Here is what they look like.

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Driving around town came across this project in Santa Monica

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Arto has completed the purchase of ColorCastnational.com . They bring over 250 dealers and a great line of pool coping and wall cap.

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Will sent me this link. The emphasis on Green should be tied to Greed. Why, “conservation” is the key not just a small carbon foot print.
San Francisco’s Green Building Nightmare

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Arto and crew have been going here since the sixties. Here is the LA Times Story link

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Here is a very old school advertisement. I saw it at Bourget Bros. Someone highlighted “Hostesses” .

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Will and I were in Goleta and stopped by Goleta Building Materials. The picture is taken from their front door not a bad site.

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Some pictures for the eye enjoy



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Will sent this to me today.
Hello Armen: SRI results have arrived and all colors tested passed except Charley Brown: Early Gray, Natural Gray, Bone, Old California, Buff, Caqui, Gold, Ocean Green,
Rosa, Hacienda Limestone – all have SRI greater than 29.
This means we have more colors that can meet LEED SS Credit 7.1 (heat island non-roof) and SS Credit 7.2 (heat island roof) SS Credit 7.1Provide any combination of the following strategies for 50% of the site hardscape (includingroads, sidewalks, courtyards and parking lots):∙ Shade (within 5 years of occupancy)∙ Paving materials with a Solar Reflectance Index (SRI) of at least 29
SS Credit 7.2 Use roofing materials having a Solar Reflectance Index (SRI)3 equal to or greater than the valuesin the table below for a minimum of 75% of the roof surface.Roof Type Slope SRILow-Sloped Roof ≤ 2:12 78 (colors do not meet this requirement)Steep-Sloped Roof > 2:12 29 (colors meet this requirement) Please let me know if any question or if you need copies of the test results. Best regards,
William
wlove@artobrick.com
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It started out as a weed, a plant in the wrong place. Now it seems at home.


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