ARTO has made beautiful concrete tiles for decades but the perception lingered that concrete tiles were gray, basic, and utilitarian. Since then, concrete has been recognized as a warm and versatile medium but it still surprises us old-timers to see this quote in a recent article in Los Angeles Magazine:
Then there are the label-conscious homeowners who insist on Ann Sacks concrete tile and Italian oiled-oak flooring but balk at the price and ignore warnings about costly upkeep. As Patricia has been known to say (at least to me), “You wanna drive a Ferrari? You’ve gotta pay for and service a Ferrari.”
Although it is cool to see concrete tile compared to a Ferrari, please be reassured that the upkeep is much less costly.