Category: Armen’s Journal

Calendar & A New Year’s Tradition

Did you get a Calendar in the mail last week?  Our Dad Arto has been sending these puppies out for maybe 25 years or longer. We get calls from people saying they did not get their’s . Did you get yours ? NO. Register here http://www.artosurfaces.com/ to get on the list. Quick 15 second action video Read More

After the Election of November 8th 2016

Do not Worry The Sun Will Still Rise Tomorrow like it did today over the Pacific.. (Even if the Earth is Void of Life. / Joke / bad Joke but joke ) On a Serious note the world will still be turning. We still will have the choice to treat our Neighbor with Love & Respect. Read More

9-11-2016

I often say to people that will listen which most of the time is just my kids “you cannot enjoy being lazy if you do not do hard work” or some variant. As the 15th anniversary of 9/11 is upon us and I see “never forget” almost every where I think there needs to be Read More

Las Vegas Revelation

  I hit the city and my team lost me. A bunch of us were descending on the city of Las Vegas for HD EXPO & others were left with less hands to run the show at Home.  Long story short I was put out of action. All I could see through darkness of my Read More

2016 Now

Well first I wish ( aspire) to tell better stories with pictures. Probably because pictures enter the brain quicker than the written word which is processed first then delivered by to the brain ( based on my studies ). By tradition ( put in motion by Arto & maybe his father as well back in Read More

Lincoln’s Thanksgiving Proclamation

No need to add to this. All I can say is be grateful. Proclamation of Thanksgiving Washington, D.C. October 3, 1863 By the President of the United States of America. A Proclamation. The year that is drawing towards its close, has been filled with the blessings of fruitful fields and healthful skies. To these bounties, Read More

New Friend on The World Wide Web Also Know as the Internets

Howdy All We have a new Internet friend that has listed us as a reference for #ConcreteTile . ConcreteNetwork.com We do not have an official Blog Roll ( is that term even used still ) so this post is our thank you .   THANK YOU ConcreteNetwork.com & Peace     Read More

Hexagon & Diamond Swinging in a Tree

If you read through this site you know that I( armen ) love the Hexagon. Below is from Our Monrovia Series Monrovia is High Fire Terra Cotta which means it can go almost & is frost resistant. These color are done via the monocottura method. Read More

Saint Patrick’s Day 2015 our #49 th

On this, the anniversary Of our incorporation We send along these gifts To show you our appreciationWe do our best to serve you And be worthy of reliance We celebrate that service With our vendors and our clientsAlas, our celebration Is a little changed this year It’s the first time for our family Our founder Read More

UL-Certified EPD for North American-Made Ceramic Tile Paves the Way for Points, Credits, and Compliance in Green Construction

UL-Certified EPD for North American-Made Ceramic Tile Paves the Way for Points, Credits, and Compliance in Green Construction FOR IMMEDIATE RELEASE: December 10, 2014   The Environmental Product Declaration (EPD) for ceramic tile made in North America, certified by sustainability leader UL Environment, is now available for use by architects and specifiers seeking to satisfy Read More

Hexagon Tile not with a Geometric Pattern ( finally )

Saturday February 7th 2015 David Shipley  Hexagons ! I was excited to see him Paint ( with ceramic glaze ) on a Hexagon Tile (I love the Hexagon) .I was even happier when I saw that it was not another geometric pattern . Request a quote info@artobrick.com or 310-768-8500 (David welcomes commissions ) Tiles can be used on Read More

Engagement in Vegas: #KBIS2015

  Engagement in Vegas: #KBIS2015 by Lori @TranslationLady The week started off with coffee and a short flight to Vegas for Armen Alajian, of ARTO Brick. A convergence of designers, manufacturers, architects, bloggers and Do-It-Yourselfers (DIYs) bombarded the desert city with energy and passion for their work. Manning social back at headquarters in Southern California, I Read More

Merry Armenian Christmas

ARTO BRICK is an Armenian run company.  That means when you stop in for a factory tour if we do not tell you to get off the property we will give you a big smile and a cup of very strong coffee. What it also means is that Christmas is TODAY January 6th. A lot Read More

Corduroy Tile ( for my fire place )

I have been blessed to get to use my own tile before the age 75 in my own home. Often I see makers be the last to use the fruits of their own labor. Below are process shots of Corduroy Going up on my fireplace. The tile would no be suitable for floors based on Read More

Cersaie Italy 2014

Mr Cabinet Care a fellow traveller on Twitter  posted this short note on my travels of my first time to Italy.   INTERNATIONAL EXHIBIT OF CERAMIC TILE & BATH, ITALY 2014 November 24, 2014 Many of our clients who upgrade their kitchen with beautiful cabinet refacing, often ask us about the latest tile trends and backsplash designs. After Read More

tenacious ( the Armenian people )

An Ancient People A Tenacious People April 24th marks the beginning of one of those times that tested their tenacity. ( read more here ) It is the day the Ottomans began pogroms against the Armenian Citizens of the Ottoman Empire. Arto’s father was made an orphan & became a refugee  during this time. Sincere Peace Read More

#photo #challenge #2014

Enter ARTO Brick Instagram/Twitter Photo Challenge in honor of Coverings 2014 in Las Vegas, NV April 29 – May 2, 2014 using hashtag: #artobrick plus the hashtag for the “Theme of the day” to win ARTO tile coasters     We enjoy the conversation and thought this challenge  would help us reach out to our Read More

April Fools 2014

If I were a bathroom tile salesman, my pitch would be, “think of how great this will look in the background of your social networking pics.” Ha.  Wish I would have though of that one myself but need to give credit where credit is due.  Oh and by the way The joke is on us, Read More

St. Patrick’s Day 2014

St. Patrick’s Day #48. Why ? Arto Alajian started ARTO Brick in 1966, 48 years ago. Arto Alajian was born on March 17th more than 48 years ago. Other reasons to celebrate: ARTO Brick was incorporated on March 17th. Beginning of the Tile Season, although this year it has started earlier. You have more time Read More

Factory Tour January 31st

  We will be opening up our showroom & factory to YOU. Stop in for an AIA or ASID CEU or just for a tour , food & a laugh Click the link below or to the right to reserve your spot! https://www.eventbrite.com/e/arto-factory-tour-aiaasid-ceu-lunch-friday-january-31-tickets-8635510043?ref=ecal Read More

2014 tradition & direction

New Years Day Tradition . ( my pop Arto started ) Got to work . Walk around . Open Doors. Run the water. Journal. Pray. Set goals for the business . This year I was directed to the most important thing. & my biggest weakness . Relationships. ( for those that follow, yes to cigar Read More

arto custom studio

When I am asked how much of our work is custom I say  ” imagine us a bakery about 80% of the time we produce Glazed Donuts & 20 % of the time we make wedding cakes “. 20% is a lot but it can be more and with the NEW ECONOMY we think it Read More

2014 Price Book

2014 Price Book A new PRICE LIST will be distributed Early January with an effective date of February 1st Changes to The Price List Prices : specific items have price increase not the whole book Coverages : updated coverages to reflect field use still a suggestion & still sold per piece Items & Colors : Read More

Oleson Handmade

I must say tonight I struggled to write these three sentences. I have plenty to transcribe but no juice to do so.  So all you get is this great picture of 6×12 Oleson Handmade in Spanish Brown with custom decos. Read More

Art under Glass

*** update found the link to the Exhibit. http://www.henriquefaria.com/exhibition?id=73 I have been sitting on these pics for a couple of weeks. Vic took the call and made it happen for the customer. It is an art exhibit at Looks good ! What do you think? There are more pics here https://www.facebook.com/ARTOBRICK What do you think?     Read More

Preparing for The New Big

It has been 4 almost 5 years since the release of what we call at the factory as “the big”. It is our brochure if you have not see it before here is a link to it . It was a big deal for us to produce it. The timing was perfect. It kept the wind Read More

oh..oh.oh PickMe

in the beginning when my father Mr Arto let me hit the road to start promoting the company i chased the big guys & gals of tile & brick. i was looking to get my father’s company picked. getting picked would bring first fame then fortune. i am glad i failed at getting the company Read More

“Slippery Tile Test ” Update

I used this title instead of the scientific name Dynamic Coefficient of Friction (DCOF) update. It is replacing the old test COF. What is the difference? The bottom line is more accuracy and less human input in the test. The result will be in a number that relates to how slippery or not a floor Read More

Sunset & Traffic

#skies of #losangeles @ #sunset  have stopped me in my tracks as if  each was my first.  even when my tracks have been stopped by traffic   Read More

Custom Clay Curved Grooved Stairtread

Making a custom clay curved stairtread. Read More

A thank you #1

Howdy Calling this post “a thank you #1” . The name is a lie as it is probably “thank you #1,976,986 ” . All that said never posted one before till now. Read More

What if surfing was your job?

When there are hard days just remember your blessed if you can choose them. What if surfing was your job? Same waves, different day. The risk of skin cancer. The falling. Sand in your socks. The people hassling you for your spot on the wave. The pressure to do more sets. The other guys at Read More

Coverings 2013 Package

Howdy Coverings 2013 Attendees & the Curious! Below is the starter package, provided free of charge when the following is completed within thirty days of receipt of display boards. A PO# is submitted for display boards Boards are hung up on store walls Pictures of staff in front of boards, taken inside your showroom List of Read More

Tip The World Over

Tip The World Over On Its Side And Everything Loose Will Land In Los Angeles Frank Lloyd Wright Tile designed by Vod Read More

What to Expect When Choosing ARTO Tile

Armen talks about what to expect, packaging and sealing. He also throws in some personal insight. It ARTO right for you?   [yframe url=’http://www.youtube.com/watch?v=8orFepiBE3A’] Read More

ARTO AIA CEU and Factory Tour, February 22, 2013

Highlights form the factory tour and AIA CEU.  Please contact William Love about scheduling/sponsoring an event or times and dates of already scheduled events. William Love AIA CES Provider/Project Specifications/ LEED Assistance For Architects/Landscape Architects/Interior Designers Phone: (310) 308-4222 Send email [yframe url=’http://www.youtube.com/watch?v=eG2bie0d6yk’] Read More

ARTO AIA CEU Sponsored by Ceramic Tile Design – San Rafael

If you are in the Bay Area or plan to visit around March 20, 2013 sign up to take an ARTO AIA CEU course sponsored by Ceramic Tile Design San Rafael. What will the course be about? The Beautiful World of Concrete : Understanding precast and specifying for your project Where will it be? Ceramic Read More

Ridiculous is the New Authentic (Remarkable)

I started out from birth in the business with a romantic view of it. Along the way I was bombarded with events and people that said I was ridiculous for it. Sometimes you need reassurance that being odd is what got you to the dance. Here is Seth’s view “ridiculous is the new remarkable” Read More

Overruns to Restore (Habitat Los Angeles)

Howdy All, We just sent a few truck loads of overruns to Habitat Greater Los Angeles (Located in Gardena http://habitatla.org/restore/location-and-hours/) We hope to bring back the old Boneyard Program we had while we were located in West Los Angeles but till then pick them up over the REstore Read More

ARTO Tile Studio Launch

ARTO is proud to introduce his own line of Clay Deco Tiles and Clay Field tiles form the ARTO Tile Studio. The ARTO Tile Studio, in essence, is a Design Studio first and a factory second.  We are designers at heart and enjoy making custom pieces for you.  We have an extensive catalog of  traditional Read More

Low Relief Tile / R&D

Howdy Guys Beto from the Western Quarry factory is working on a project. He produced these wonderful Low Relief Handmade Glazed Tiles. I  am not sure what period they are from or what the romantic name is for them but they are good looking. The ones shown are glazed  & fired with the Western Quarry Read More

Editorial: Seth’s Note for note

Our Tag Line is “Rustic Elegance” it has started to become small as we have grown at least to me. It still works but it comes across narrow. When I read this Post from Seth it clarified what we meant many years ago. I may revisit the tag line again but in the mean time Read More

2011 Creative Use of Precast Awards

Created custom concrete tile to match stone of the Gazebo. Read More

Gardena California – New Jewelry District

You Don’t Drive a Bentley without a BIG Watch in Malbu Gardena California’s New Jewelry District ARTO Tile studio is a division of ARTO that produces hand painted deco tiles, murals and jewelry. These are the true “bling” that accents our concrete line from ARTO and our clay line form Western Quarry. The Tile Studio, Read More

You Got Chocolate in My Peanut Butter

You Got Peanut Butter on My Chocolate Who Carries Around a Jar of Peanut Butter Long Beach, CA—Ken Mason Tile (KMT) is set to launch Village Line at Coverings 2012. The Village Line consists of ARTO’s signature rustic concrete tiles with KMT’s staining and waxing process.  Handmade tiles are stained (hand rubbed) which leaves the Read More

Edible Arabesque

Europe, Islam, Ballet, Debussy, Disco, Peck & Sophia Loren. Searching for the Meaning   Gardena, CA—The word “arabesque” is as ambiguous as the tile shapes that we produce and call by that same name.  When ARTO started to create his “Arabesque,” he knew that he was inspired by Moorish, Celtic, Islamic, Spanish and M.C. Escher, Read More

I Can’t Believe It’s Not Clay:

Love/Leather, The Milkman & Concrete Gardena, CA—Adversity is said to be the mother of invention, the fire that transforms music, art & food. Arto Alajian, a designer born in Cairo, the son of Krikor, an Armenian refugee, began designing & literally cutting tanned leather from Milan. When revolution came to Egypt, he fled to Beirut Read More

St. Patrick’s Day 2012

Happy St Patrick’s Day 2012.  What is so important about this day? It is Arto Alajian’s 83rd Birthday. It is the day we incorporated the company. And it is the unofficial start of Spring and the building season. Lastly, we not only are very appreciative of all our clients and distributors, we are very appreciative Read More

NPCA article quick note

Howdy Our art department will do a better job in a few days crafting the page but in the mean time enjoy this video. Peace Read More

A 23 year old tradition

Since I was 18 , 23 years ago now I have been coming in to ARTO on New Years Day.I come in for some corny reasons. I open the doors and turn on the water something about new air and water mostly hokum. But I do a few things that are not. I reflect, write, pray, look Read More

When I Think about it

When I think about it I see ARTO as a living organisim   Read More

A New Creation

Howdy I am very excited about the new site that the ARTO art department put together in house. It reminds me of the old days of working with Dream Weaver and guessing how to put a site together not very pretty but boy did the personal touch work. The new site goes back to our Read More