ARTO CEU Event for Architects & Designers! Wednesday, July 23 at Emser Tile Temecula

William Love will be presenting our CEU course “Malibu Tile & Murals: Past, Present & Future” at Emser Tile in Temecula on Wednesday, July 23.  The event starts at 4:30 and is a great way for architects and designers to earn AIA & IDCEC continuing education credit.  Address & RSVP info are below and we hope to see you there!

temecula CES event

In Stock Items

Arto Brick makes tiles for floors walls and anywhere else we can think of

Arto tile comes in many colors, many shapes and so many styles

Arto Brick is strong enough for toughest applications but subtle enough for the smallest of renovations.

Arto Brick can be used in high traffic commercial driveways Arto Brick can be used in your grandmas wine Celler.

Arto Brick can be shipped around the world.

Arto Brick can be used down the street and or right next door.

If you are interested in using Arto Brick or you are aiding a friend who is considering Arto tile

ask them a few questions before diving onto the huge repitoire

-what is application

-what style are you trying to achieve

-what are other elements on the job like;  stucco colors , window treatments, other flooring around the project.  What is the style and what is the functionality . we expecting



texture hand board and Arto color chips for concrete selections

Monrovia & California revival chip boxes are valuable

and you can see and read all the many sizes available in our catalogs brochures and website




LEAD TIMES:  as of 6/19/14

Concrete tile lead times are 3-4 weeks average, some jobs come out faster some a little longer

Arto Tile Studio hand painted lead times are closer to 4-5 weeks, we do have small quantities of inventory, email for more info

Arto Ceramic tiles: lead times at this time are close to 4 weeks, but depending on which products and quantities things can happen sooner

call us or email a request we would love to help you

What is in stock Now at Arto ?

100 sqft 12×12 Artillo Red Flash

280 sqft 12×12 Artillo Artillo CAfe

250 sqft 10″ Octagon & 4×4 Tuscan Mustard

50 sqft 10×10 Artillo Normandy Cream

300 sqft 12x12x Artillo Normandy Cream

354 sqft 16×16 Artillo Normandy CReam


150 sqft 8″ Hexagon Caqui *

110 sqft 1×9 Villagio Normandy Cream

165 sqft 1×9 Villagio Tuscan Mustard, use it on its own or add to the Normandy Cream

640 pcs 4×16 Artillo HAcienda, very popular planking in stock now=  in stock ….now, in stock….now….& …. now

50 sqft 8×8 Artillo Bone-

650 sqft 16×16 Artillo Flagstone *  call me I’ll make a deal here **Spicy Spicy

240 sqft 11×15 Durango Cotto Dark

240 sqft 11×15 Durango Normandy Cream

350 sqft 11×15 Durango Artillo

-need more Durango, blend all  colors mentioned above

700 sqft 4×8 Picket color Artillo awesome for inserting some CaLIFORNIA revival decos

120 12×12 Artillo Gray Mist LITE * very special over run for a Kentucky mansion- this is great tile some one is going to love it

5 CRates = 1100 sqft. 16×16 Artillo Rice, these have been stored awhile so they are perfect for the “White Vinatge” look and will sell at Classic pricing

100 pcs 10″ Roman Wall CAp HAcienda Color

1500 sqft of 24x24x2 Roman Sidewalk Gray

we also have some 2×8 Artillo Hacienda a few pallets in stock- great for painting over

items marked with   *   are extra Spicy

have a special request?

Well this may not be  your ordinary piano bar

but we do take requests


Tile, Tile, Tile

you got some? WE DO .

Thanks to our Network of Awesome Distributors(N.A.D.’s) and all the dedicated Arto employees we are busier than ever !

Thank You, Thank You Very Mucho






ARTO Factory Tour, AIA/ASID CEU & Lunch – Friday, June 20

Architects, interior designers, landscape architects, and design professionals are invited to tour the ARTO factory complex in Gardena, CA and attend our AIA/ASID CEU course: “Malibu Tiles: Past, Present, Future” on Friday, June 20.

There is no charge for the tour or the course and it is a great opportunity to learn more about our unique handcrafted clay and concrete products. Lunch is provided plus the tour of our concrete factory also offers AIA CEU credit. The factory tour starts at 11:00 AM with lunch to follow and then the AIA/ASID CEU course.

Please register online and feel free to call William Love 310-308-4222 with questions.

Thanks and we hope to see you then.

ARTO Factory Tour, AIA/ASID CEU & Lunch – Friday, May 30

Architects, interior designers, landscape architects, and design professionals are invited to tour the ARTO factory complex in Gardena, CA and attend our AIA/ASID CEU course: “Malibu Tiles: Past, Present, Future” on Friday, May 30. There is no charge for the tour or the course and it is a great opportunity to learn more about our unique handcrafted clay and concrete products.

Lunch is provided plus the tour of our concrete factory also offers AIA CEU credit.

The factory tour starts at 11:00 AM with lunch to follow and then the AIA/ASID CEU course.

Please register online and feel free to call William Love 310-308-4222 with questions.

Thanks and we hope to see you then.

tenacious ( the Armenian people )

An Ancient People

A Tenacious People

April 24th marks the beginning of one of those times that tested their tenacity. ( read more here )

It is the day the Ottomans began pogroms against the Armenian Citizens of the Ottoman Empire.

Arto’s father was made an orphan & became a refugee  during this time.

Sincere Peace



#Armenians a #tenacious #people (  #april24 #genocide )


#photo #challenge #2014

Enter ARTO Brick Instagram/Twitter Photo Challenge in honor of Coverings 2014 in Las Vegas, NV April 29 – May 2, 2014 using hashtag: #artobrick plus the hashtag for the “Theme of the day” to win ARTO tile coasters


California Revival Deco


We enjoy the conversation and thought this challenge  would help us reach out to our customers, friends, fans and people who are interested in the same to have some fun with tile, brick, texture, shape, color and coverings in general. Join us!

How it works:

1. Four (4) pictures total can be submitted: one for each day of the show pertaining to a theme noted below: #4. You have through Monday, May 5th 11:59 PM  to submit pictures for each day as we know you are busy with the show and want to give ample time to enjoy the contest as well.

There will be four winners (ARTO tile coasters).

2. The winner for each day will have the most likes on Instagram and most RTs with a mention: @artobrick on Twitter combined for the entry each day. For Twitter users, the @artobrick mention must be used to be counted. We will notify winners by May 12, 2014 or later should the winners not respond in a timely manner.


3. You do not need to attend Coverings 2014 to be eligible. You must have a public profile to enter for us to count you and communicate to the winners. If it comes to our attention that you are using multiple accounts to enter, you will be ineligible
4. Themes “Theme of the Day” ~ Each day has a  hashtag theme. For each day you need to add two hashtags: the theme and #artobrick i.e. Day 1: #travel #artobrick. If the two hashtags are not included, the picture will have to be ineligible for the contest day.

Day 1:  #Travel

Day 2: #Color

Day 3: #Texture

Day 4: #Shape

5. The winners will be contacted via the social media platform through which they entered the contest. If the winners do not respond within five (5) business days from being notified, the next person will be contacted as the winner.


Lastly, most importantly, if you’re a hater, no need to play ( HA !)

April Fools 2014


If I were a bathroom tile salesman, my pitch would be, “think of how great this will look in the background of your social networking pics.”

Ha.  Wish I would have though of that one myself but need to give credit where credit is due.  Oh and by the way The joke is on us, this twitter account has been suspended.  April fools!!



Transitional / between here & there

These are made the same way as our California Revival Collection via the dry line method which means still hand made. All these patterns come with paint sheets so you can create your own color way.

More info here .


3D / Dimensional Tile in Concrete or Ceramic

Have you see me? Stop by  factory showroom to to touch & feel me. Or Request a Sample

More Info Here 

GB74 18'' Target Tile Natural Gray

GB74 18” Target Tile
Natural Gray



ARTO/MAPEI Design Professional Appreciation Day

Screen Shot 2014-03-12 at 12.34.17 PM

Thursday, April 10; 11:00 AM-3:00 PM
15209 S. Broadway St, Gardena, CA 90248

Learn how ARTO handcrafts unique concrete and clay products.
Enjoy handcrafted Italian food from the Eatalian Cafe.
Earn AIA/IDCEC continuing education credits from ARTO & MAPEI

ARTO & MAPEI would like to invite you to a special event for design professionals at
ARTO (Gardena) featuring a factory tour, lunch from the world-famous Eatalian Cafe and
two courses offering AIA/IDCEC credit.

There is no charge to participate in this special event and it is great way to earn 2-3 LUs
while learning how ARTO handcrafts their unique concrete and clay products ranging from
tile, pavers, and wall veneer to architectural and hardscape elements.

Please RSVP online HERE and feel free to contact William Love 310-308-4222 with questions or for additional information.
Thanks and we hope to see you the factory on Thursday April 10!

Schedule & Course Summaries

  • 11:00 Meet at ARTO for Factory Tour
  • 11:10-12:00 Tour of Concrete & Clay Production (1 LU/HSW Credit – AIA only)
  • 12:00-1:00 Lunch from the Eatalian Café
  • 1:00-2:00 LEED: Sustainability in the Construction Industry (1 LU/HSW Credit) An explanation of which LEED credits apply to the construction industry; understanding the construction challenges and solutions when a LEED project is specified; how product manufacturers are meeting the requirements of “green” and “sustainability;” and how it is good for the environment, economy and community.
  • 2:00-3:00 Malibu Tiles: Past Present & Future (1 LU/HSW Credit) The course covers the history of the famed Malibu Potteries factory and their unique hand painted tiles. Cultural influences are explored in case studies of the Adamson House and LA City Hall. Design influences, manufacturing techniques, and current applications are also discussed.

St. Patrick’s Day 2014

St. Patrick’s Day #48.

Why ?

Arto Alajian started ARTO Brick in 1966, 48 years ago.
Arto Alajian was born on March 17th more than 48 years ago.

Other reasons to celebrate:

ARTO Brick was incorporated on March 17th.
Beginning of the Tile Season, although this year it has started earlier.
You have more time to read this versus the end of the year.
And why not.


Thank you for letting us be a part of your business in a big or small way as a vendor or customer.

Thank You.


ARTO Brick

Factory Tour January 31st

Stumbled across a custom deco #tile #tiletuesday


We will be opening up our showroom & factory to YOU.

Stop in for an AIA or ASID CEU or just for a tour , food & a laugh

Click the link below or to the right to reserve your spot!

Martin Luther King Junior laughed

Martin Luther King had a foundation of right & wrong based on the Gospel.

His faith changed the United States of America.

I thought about how to honor him & his faith with out being somber.

I found the quote first then added the word “laughing” to my google search & these pictures popped up.

“It is cheerful to God when you rejoice or laugh from the bottom of your heart.”


Photo Credit


photo credit


Merry Armenian Christmas

ARTO BRICK is an Armenian run company.  That means when you stop in for a factory tour if we do not tell you to get off the property we will give you a big smile and a cup of very strong coffee. What it also means is that Christmas is TODAY January 6th. A lot of you call it Epiphany to bad for you, ha ha.

I spent sometime looking for the Huell Howser ( I miss him) episode #1112 . In this episode he enjoys a meal with an Armenian family on, you guessed it January 6th. All I could find was the 16 second promo .

But I did not give up & found this one too. It is hilarious I assume only to Armenians. Be warned it is PG13.


If you have read this far you must read what I clipped from Wikipedia

Armenians celebrate Christmas (surb tsnunt, Սուրբ Ծնունդ, meaning “saint birth”) on January 6 as a public holiday in Armenia. It also coincides with the Epiphany. Traditionally, Armenians fast during the week leading up to Christmas. Devout Armenians may even refrain from food for the three days leading up to the Christmas Eve, in order to receive the Eucharist on a “pure” stomach. Christmas Eve is particularly rich in traditions. Families gather for the Christmas Eve dinner (khetum, Խթում), which generally consists of: rice, fish, nevik (նուիկ, a vegetable dish of green chard and chick peas), and yogurt/wheat soup (tanabur, թանապուր). Dessert includes dried fruits and nuts, including rojik, which consists of whole shelled walnuts threaded on a string and encased in grape jelly, bastukh (a paper-like confection of grape jelly, cornstarch, and flour), etc. This lighter menu is designed to ease the stomach off the week-long fast and prepare it for the rather more substantial Christmas Day dinner. Children take presents of fruits, nuts, and other candies to older relatives.

It is frequently asked as to why Armenians do not celebrate Christmas on December 25 with the rest of the world. Obviously, the exact date of Christ’s birth has not been historically established—it is not recorded in the Gospels. However, historically, all Christian churches celebrated Christ’s birth on January 6 until the fourth century. According to Roman Catholic sources, the date was changed from January 6 to December 25 in order to override a pagan feast dedicated to the birth of the Sun which was celebrated on December 25. At the time Christians used to continue their observance of these pagan festivities. In order to undermine and subdue this pagan practice, the church hierarchy designated December 25 as the official date of Christmas and January 6 as the feast of Epiphany. However, Armenia was not affected by this change for the simple fact that there were no such pagan practices in Armenia, on that date, and the fact that the Armenian Church was not a satellite of the Roman Church. Thus, remaining faithful to the traditions of their forefathers, Armenians have continued to celebrate Christmas on January 6 until today.[61]

In addition to the Christmas tree (tonatsar, Տօնածառ), Armenians (particularly in the Middle East) also erect the Nativity scene. Christmas in the Armenian tradition is a purely religious affair. Santa Claus does not visit the nice Armenian children on Christmas, but rather on New Year’s Eve. The idea of Santa Claus existed before the Soviet Union and he was named kaghand papik (Կաղանդ Պապիկ), but the Soviet Union had a great impact even on Santa Claus. Now he goes by the more secular name of Grandfather Winter (dzmerr papik, Ձմեռ Պապիկ).

Merry Armenian Christmas


2014 tradition & direction

New Years Day Tradition . ( my pop Arto started )

Got to work .

Walk around .

Open Doors.

Run the water.



Set goals for the business .

This year I was directed to the most important thing.

& my biggest weakness .


( for those that follow, yes to cigar no to port , sherry this time)( pic link )


New Years Day Tradition . Come to work . Walk around . Open Doors. Run the water. Journal. Pray. Set goals for the business . This year I was directed to the most important thing. & my biggest weakness . Relationship. ( picture . Founder my pop Arto. Mom. My brother & me )

Founder my pop Arto. Mom. My Brother. me.

arto custom studio

When I am asked how much of our work is custom I say  ” imagine us a bakery about 80% of the time we produce Glazed Donuts & 20 % of the time we make wedding cakes “. 20% is a lot but it can be more and with the NEW ECONOMY we think it important to promote our capacity to fashion items out of Concrete, Clay, Glass & Steel . ( yes glass & steel , try us )

When we publish our new price book we will have a section devoted to the ARTO CUSTOM STUDIO .


Handcrafted Ceramic


Pattern 12 update

Color or Pattern make a tile?


Below is the transformation of Arabesque Pattern 12. First picture is in Mission Red the bottom  is Hacienda Limestone ( before  grout)

BB16 Arabesque Pattern 12 Mission Red

Arabesque 12 Hacienda Limestone

Arabesque 12 Hacienda Limestone

BB16 Arabesque Pattern 12 Mission Red

2014 Price Book

2014 Price Book

A new PRICE LIST will be distributed Early January with an effective date of February 1st

Changes to The Price List

Prices : specific items have price increase not the whole book

Coverages : updated coverages to reflect field use still a suggestion & still sold per piece

Items & Colors : added & subtracted .

During the year stay current by joining our tribe.

pick your poison below


* 12 – 19 -13 first draft before the team gets their hands on it

Oleson Handmade

Oleson Handmade

Oleson Handmade

I must say tonight I struggled to write these three sentences. I have plenty to transcribe but no juice to do so.  So all you get is this great picture of 6×12 Oleson Handmade in Spanish Brown with custom decos.

6x12 Oleson Handmade Spanish Brown

Art under Glass

*** update

found the link to the Exhibit.

I have been sitting on these pics for a couple of weeks. Vic took the call and made it happen for the customer. It is an art exhibit at

Looks good !

What do you think?

There are more pics here do you think?




Preparing for The New Big

It has been 4 almost 5 years since the release of what we call at the factory as “the big”. It is our brochure if you have not see it before here is a link to it . It was a big deal for us to produce it. The timing was perfect. It kept the wind in our sails when the economy  shut down.

In preparation of the new BIG I have been on safari looking for job site photos. I captured the below picture on the campus of CalTech. I think it is stunning.


I have been on picture safari this month for the catalog. Shot this picture at #caltech. (#tile #aztec #mayan #notsure )

Tile Floor Caltech

oh..oh.oh PickMe

in the beginning when my father Mr Arto let me hit the road to start promoting the company i chased the big guys & gals of tile & brick. i was looking to get my father’s company picked. getting picked would bring first fame then fortune.

i am glad i failed at getting the company picked by “big”. it made us a much more durable company in the long run .  gave us the liberty to poke the box.

then who picked us you ask.  more soon


Oh oh #pickme.


“Slippery Tile Test ” Update

I used this title instead of the scientific name
Dynamic Coefficient of Friction (DCOF) update.
It is replacing the old test COF.
What is the difference?
The bottom line is more accuracy and less human input in the test.
The result will be in a number that relates to how slippery or not a floor is when wet.
Every test will come with an explanation sheet to help the specifier understand it.
Hope to have all test results on the website January 2014
By the end of 2014 the new test will be the law of the land this year will be a gray area hence that is why the test will come with an official looking explanation.
What we are testing 
artillo ( at this time all with no sealer )
roman ( at this time all with no sealer )
no texture
glazed with texture added 
no glaze
Dry Line / Cuerda Seca
I wanted to post a cool video of the test. Nothing cool at all. This is the best one I could find.
Here is a funnier video on slippery floors ( i said funnier not funny )


Sunset & Traffic

#skies of #losangeles @ #sunset  have stopped me in my tracks as if  each was my first.  even when my tracks have been stopped by traffic#sunset #traffic


Custom Clay Curved Grooved Stairtread

The process for making a Custom Stairtread with ARTO Clay.


ARTO Utility Products


ARTO Solar Ballast Blocks are available in a wide range of standard sizes and weights for residential and commercial applications. Solar panels in zero-penetration, flat-roof applications require ballast weight to secure the panel to the roof.  These systems are easy to install while minimizing the potential for water intrusion.

ARTO Solar Ballast Blocks are made with fiber-reinforced concrete featuring high compressive strength and density for exceptional long term durability.

A wide range of standard sizes and weights are offered plus ARTO can create custom dimensions, weights, densities, and colors to meet your specifications.

ARTO Solar Ballast Blocks are proudly manufactured in Los Angeles, CA with high quality materials that meet or exceed all ASTM/AASHTO standards .   We offer quick lead times and can ship to most places in North America and beyond.

Read the official Port of Los Angeles news release HERE

A thank you #1


Calling this post “a thank you #1″ . The name is a lie as it is probably “thank you #1,976,986 ” . All that said never posted one before till now.

Thank You #1

ARTO Impressions 2D Decos

Introducing 3D looking, hand painted decos form the ARTO Studio. Seven new designs based on our hand-cast 3 dimensional wall tiles.   Offered in a gray assortment for a modern rustic look.

More designs are on the way.

More colors on the way.

Buckle Deco

Buckle Deco

Ring Deco

Ring Deco


Compton Deco


target Deco


Cubic Deco


Compass Deco


Escher Triangle

Three New Color Ways

Howdy !

Today we released three new color blends named Portland aka #PDX, Douro as in the wine country of Portugal &  Creme Fraiche like the soured cream with a French name you want to put on your strawberries all shown below in my favorite size & shape the 6×6 Hexagon. Like most things here @ARTO they have been created many moons ago but now named which means they exist. TODAY on 9-18-13 they are only available to be fondled at our factory showroom. Send a note to to make an appointment. Dealers if this is the first time you have seen these beauties send a request to to get your boards!

Portland Blend(signature series) Vintage-Laticrete 18 Sauterne Grout

BB46 6” Hexagon Portland Blend Vintage

6'' Hexagon Douro Blend(signature series) Vintage-Laticrete 44 Bright White Grout

BB45 6” Hexagon Douro Blend vintage

6'' Hexagon Creme Fraiche Blend(signature series)Laticrete 18 Sauterne Grout

BB44 6” Hexagon Creme Fraiche limestone

What if surfing was your job?

When there are hard days just remember your blessed if you can choose them.

What if surfing was your job?
Same waves, different day.

The risk of skin cancer. The falling. Sand in your socks. The people hassling you for your spot on the wave. The pressure to do more sets. The other guys at the beach who don’t appreciate your style. The drudgery of doing it again tomorrow, when the weather sucks. And then every day, from now on, never ceasing.

Where would you go on vacation?

Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.



ARTO Factory Tour/Course/Lunch with 2 AIA LU – Friday, June 28, 2013

Architects, design professionals and ALL are invited to tour the ARTO factory complex in Gardena, CA and attend our AIA course: “The Beautiful Face of Concrete: Using Precast Tile, Pavers, and Wall Veneer for Historic Restoration and Renovation” on Friday, June 28.

There is no charge for the tour or the course and it is a great opportunity for two  AIA LUs and a tasty lunch while learning more about our unique handcrafted concrete products.

The AIA certified tour starts at 11:00 AM with lunch to follow at 12:00 PM.  The AIA course will be presented afterward and we will then offer informal tours of our new ARTO Tile Studio and Western Quarry Tile clay production facilities.

Please RSVP by email, website (Click Here)  or call William Love 310-308-4222 for more information.  We hope to see you here at ARTO on Friday, June 28.


Arabesque Pattern 11(a) Normandy Cream


Coverings 2013 Package

Howdy Coverings 2013 Attendees & the Curious!

Below is the starter package, provided free of charge when the following is completed within thirty days of receipt of display boards.

  • A PO# is submitted for display boards
  • Boards are hung up on store walls
  • Pictures of staff in front of boards, taken inside your showroom
  • List of Staff (Email & Responsibility)
  • Product Knowledge seminar completed
  • Your Logo
  • Credit card number on file ( If all of the above steps are not completed within 31 days of the receipt of boards we will charge your card $200. Please understand that this is only to insure that the requirements are met.)

Remember this is the free package you can select your own or add to this.


BB30 6'' Hexagon Normandy Cream

BB30 6” Hexagon Normandy Cream
Shown with “butter cream” grout @ Coverings. Your board will ship with “butter cream”

GB29 Smooth Brick Cotto Dark

GB29 Smooth Brick Cotto Dark



Limited Quantity Avilable (front and back of board shown)




BB26 Arabesque Pattern 8c Winslet Blend.  Great tease of our arabesque series

BB26 Arabesque Pattern 8c Winslet Blend.
Great tease of our arabesque series


Tip The World Over

Tip The World Over On Its Side And Everything Loose Will Land In Los Angeles

Frank Lloyd Wright


Frank Lloyd Wrong Tile

Tile designed by Vod

What to Expect When Choosing ARTO Tile

Armen talks about what to expect, packaging and sealing. He also throws in some personal insight.

It ARTO right for you?


ARTO AIA CEU Event – March 22, 2013


Highlights form the factory tour and AIA CEU.  Please contact William Love about scheduling/sponsoring an event or times and dates of already scheduled events.

William Love

AIA CES Provider/Project Specifications/ LEED Assistance For
Architects/Landscape Architects/Interior Designers

Phone: (310) 308-4222

Send email

ARTO AIA CEU and Factory Tour, February 22, 2013

Highlights form the factory tour and AIA CEU.  Please contact William Love about scheduling/sponsoring an event or times and dates of already scheduled events.

William Love

AIA CES Provider/Project Specifications/ LEED Assistance For
Architects/Landscape Architects/Interior Designers

Phone: (310) 308-4222

Send email

ARTO AIA CEU Sponsored by Ceramic Tile Design – San Rafael

If you are in the Bay Area or plan to visit around March 20, 2013 sign up to take an ARTO AIA CEU course sponsored by Ceramic Tile Design San Rafael.

What will the course be about?

The Beautiful World of Concrete : Understanding precast and specifying for your project

Where will it be?

Ceramic Tile Design San Rafael

846 W. Francisco Blvd. San Rafael, CA 94901

What time?

4:30 pm – 6:00pm


Who is organizing this event?

It will be presented by William Love and Stephanie Morgan and sponsored by Ceramic Tile Design – San Rafael


How much Does it Cost?

Its Free!


How do I get a ticket?

Register to Attend HERE

ARTO Factory Tour/Course/Lunch with 2 AIA LU – Friday, January 25

Architects and design professionals are invited to tour the ARTO factory complex in Gardena, CA and attend our AIA course: “The Beautiful Face of Concrete: Using Precast Tile, Pavers, and Wall Veneer for Historic Restoration and Renovation” on Friday, January 25.

There is no charge for the tour or the course and it is a great opportunity to start the year with two AIA LUs and a tasty lunch while learning more about our unique handcrafted concrete products.

The AIA certified tour starts at 11:00 AM with lunch to follow at 12:00 PM.  The AIA course will be presented afterward and we will then offer informal tours of our new ARTO Tile Studio and Western Quarry Tile clay production facilities.

Please RSVP to or call William Love 310-308-4222 for more information.  We hope to see you here at ARTO on Friday, January 25.

Arabesque Pattern 9b Assorted Grays

Arabesque Pattern 9b Assorted Grays

Ridiculous is the New Authentic (Remarkable)

I started out from birth in the business with a romantic view of it. Along the way I was bombarded with events and people that said I was ridiculous for it. Sometimes you need reassurance that being odd is what got you to the dance.

Here is Seth’s view “ridiculous is the new remarkable”

ridiculous is the new remarkable

Overruns to Restore (Habitat Los Angeles)

Howdy All,

We just sent a few truck loads of overruns to Habitat Greater Los Angeles (Located in Gardena

We hope to bring back the old Boneyard Program we had while we were located in West Los Angeles but till then pick them up over the REstore

Karin loading the Habitat Truck

Karin loading the Habitat Truck

ARTO Tile Studio Launch

ARTO is proud to introduce his own line of Clay Deco Tiles and Clay Field tiles form the ARTO Tile Studio.

The ARTO Tile Studio, in essence, is a Design Studio first and a factory second.  We are designers at heart and enjoy making custom pieces for you.  We have an extensive catalog of  traditional predesigned line drawings that can be colored to match your decor and style.  From a deco to a large scale mural, the ARTO Tile Studio Artisans can create new designs or modify our existing catalog.

  • Made in the USA
  • 33% Recycled Content
  • Freeze Thaw Rated
  • For Waterline/Wet Areas

The California Revival Collection.

  • Quickship
  • Standard Decos
  • Standard Field Tile and Trim
  • Murals
  • Custom Available


Quickship Collection

The Quick Ship Collection consists of ten designs in two distinct color ways, and is available in 3×3, 4×4, 5×5, and 6×6 sizes.  Due to the bodies being high fired, they are freeze-thaw resistant.  They can be used for walls or floors, indoor or outside, and also for pools and fountains.   From the source of the clay to the hand painting, all ARTO Tile Studio decos are produced  in California, USA.

Quick ship means they are ready to ship in 1 to 2 weeks.





Standard Collection

The Standard Collection is 25 pre-colored, traditional, designs.  They are available in 3×3, 4×4, 5×5 and 6×6.  Just like the Quick Ship Collection, they can be installed just about anywhere.   Styles “a” and “b” are completely glazed while the “c” color way has sections intentionally  unglazed to show the beauty of the raw clay body.






Standard Field Tile and Trim

ARTO has 52 Glaze colors to complement the Standard Deco Collection.  Field tile sizes are available in 3×3, 4×4, 5×5, 6×6 , a 4” Hexagon.  ARTO Tile Studio has a full range of trim pieces to finish the job, from Mouldings to Base Coves.  All field tile and trim pieces are made in the USA.


The ARTO Tile Studio has an extensive catalog of murals.  To find out more about the murals, please call 888.757.8453 or email

AIA CES Course Luncheon, September 19

AIA CES Course Luncheon

Hosted by ARTO and Green Goods

Green Goods

111 South Street
San Luis Obispo, CA 93401
Wednesday, September 19, 2012: 12:00 PM

Guest Speaker , William Love, ARTO

“The Beautiful Face of Concrete: Using Precast Tile, Pavers, and Wall Veneer for Historic Restoration and Renovation”   (AIA 1.0 LU/HSW/SD credit)


The course explores how concrete tile, pavers, and wall veneer are employed for restoration and renovation of buildings and infrastructure.  The design and manufacturing process is detailed to better understand the wide range of design options.  Case studies demonstrate how concrete tile, pavers, and wall veneer can preserve the cultural heritage of architecturally significant buildings and places while contributing toward sustainability and LEED certification.

Since 1966, ARTO has designed and handcrafted concrete tile, pavers, brick veneer, wall panels, hardscape products, and architectural elements in Los Angeles, CA.  We offer rustic & modern styles plus we specialize in custom fabrication, color matching, and historic restoration.  Our Western Quarry Tile division has been handcrafting glazed and unglazed terracotta products for over 30 years. The ARTO Tile Studio offers handpainted tiles and murals from classic designs to custom images and logos.

ARTO products can contribute to LEED certification in a variety of ways as we are locally manufactured with locally sourced raw materials plus we can incorporate a wide range of recycled content.  We also offer 12 colors certified to reduce the heat island effect plus permeable and pervious pavers to minimize runoff and water pollution.  Notable projects include Terranea Resort (spa pool & restaurant), Hollywood Roosevelt Hotel, City of San Clemente and LA City Hall (historic restoration), Mariachi Plaza subway station (custom canopy panels), and the Port of Los Angeles Cruise Ship Terminal (custom ballast blocks for 1.2 MW photovoltaic system).

Low Relief Tile / R&D

Howdy Guys

Made in USA handcrafted tile

Made in USA handcrafted tile

Beto from the Western Quarry factory is working on a project. He produced these wonderful Low Relief Handmade Glazed Tiles. I  am not sure what period they are from or what the romantic name is for them but they are good looking. The ones shown are glazed  & fired with the Western Quarry Color Ways in a Gas Kiln at cone 4. They have that feel when you hold one.

Low Relief Tile Made in USA

Low Relief Tile Made in USA

Shout out to our Sales Guys Rory, Steph & Dale if you want to be on the early release track



Sustainability Committee /

Armen Alajian also recently attended Committee Week for the National Precast Concrete Association (NPCA)


The NPCA represents manufacturers of diverse precast products ranging from septic tanks and utility boxes to decorative wall panels and architectural details. Armen is an active member of the Sustainability Committee which is responsible for developing standards to minimize the environmental impacts of these products and their manufacturing.   The committee also works to promote awareness of these efforts and the sustainable qualities of precast concrete within the architectural and design communities.


The Sustainability Committee is developing a sustainable plant certification process and voted to create Sustainability Awards to recognize projects that best incorporate these aspects of precast concrete.  Other topics discussed were the recent postponement of LEED 2012 (renamed LEED v4) and Environmental Product Declarations (EPD) which are essentially “nutrition labels” that can be used to compare environmental impacts of different materials.  Product Category Rules (PCR) can be material specific and used to set parameters for both EPDs and LCAs (life cycle analysis).


The Sustainability Committee is also developing a new AIA CES course on the topic and will be contributing content for a new column on sustainability for Precast Solutions magazine.  Visit the NPCA website for more information on the sustainable aspects of precast concrete products plus other resources for architects and design professionals.


Precast Concrete

Editorial: Seth’s Note for note

Our Tag Line is “Rustic Elegance” it has started to become small as we have grown at least to me. It still works but it comes across narrow. When I read this Post from Seth it clarified what we meant many years ago. I may revisit the tag line again but in the mean time I have added two more tools to my small vocabulary #tilemagic & #brickmagic

Note for note

I’m listening to an obscure CD of the Silver Beats, a group of four Japanese lads who play note for note renditions of Beatles songs. They don’t speak a word of English. And yet they sing beautifully.

I saw them as an opening act a few years ago, and the novelty was extraordinary.

The thing is, I don’t want to see them again. Why would I? It’s note for note. No chance for random rhapsodic moments. No chance for total disaster.

Part of the magic of our work is that it’s not guaranteed. As soon as it is, we can digitize it or mechanize it or outsource it.

PRECAST.ORG Update June 2012

ARTO Technical Director William Love recently attended Committee Week for the National Precast Concrete Association (NPCA)

The NPCA represents manufacturers of diverse precast products ranging from septic tanks and utility boxes to decorative wall panels and architectural details. William serves as Chairman of both the Building Product Committee and the Architectural Subcommittee in order to develop standards for and increase awareness of precast concrete architectural products.

The committee & subcommittee have developed a comprehensive repair guide for architectural precast concrete products which standardizes procedures for repair both before and after installation. Once formally approved, the repair guide will supplement the NPCA’s industry leading QC/QA manual and plant certification process.

Other projects include developing new AIA CES offerings, including an exciting course on sustainability to debut at the upcoming PrecastShow (Indianapolis, January 11-13, 2013), as well as guide specifications for commonly used products. Visit the NPCA website to learn more about the exciting possibilities of architectural precast concrete and the many resources available for architects and design professionals.


2011 Creative Use of Precast Awards

Honorable Mention for Mariachi Plaza

Created custom concrete tile to match stone of the Gazebo.

The judging was extremely close.  In most cases, the winning projects were separated from the rest of the projects by less than one point…..The entry [Mariachi Plaza] finished just a fraction of a point behind the third place score, however, and earned a Honorable Mention.

~Bob Whitmore Communications Director NPCA

Still looks like a winner to me. We are very proud to have this Honorable Mention.   To see other Civic projects CLICK HERE.


Gardena California – New Jewelry District

You Don’t Drive a Bentley without a BIG Watch in Malbu

Gardena California’s New Jewelry District

ARTO Tile studio is a division of ARTO that produces hand painted deco tiles, murals and jewelry. These are the true “bling” that accents our concrete line from ARTO and our clay line form Western Quarry. The Tile Studio, started in January of 2012, specializes in historic reproductions of a broad array of designs from Moorish to Malibu.

For the complete story visit:
ARTO Tile Studio

Coverings 2012 Thanks

The Professional One
Well We “Thinks” So


We prepared this before we left for Orlando with our staff & stuff. We assume it went well for us and for you as well.

Upon our return home we will catch our breath and start planning for the next show and theme. Last year we focused on Arabesque shapes, highlighted existing tessellations we had in our library and added more that complemented those. These shapes are not new to the world, but instead a place for us to focus our energy. Next year our energy will be set on Wall Cladding, from the brick veneer we started with to the three dimensional (3d) units, with sizes ranging from small to as big as you can set without mechanical assistance. By now we hope that you have seen the attached cut sheet and that it is pleasing to your senses.

We are grateful if you picked up and used the other five press releases. We would be even more grateful if we brought a smile to your face for at least a split second while reading them. We hope you visited either one of our booths or, even better, both of them – Western Quarry & ARTO BRICK.  Please drop us a line if you want to be included in future “breaking news” from us @ARTOBRICK.


ARTO Brick and Ca Pavers have been designing and manufacturing rustic elegance since 1966.  ARTO creates concrete products for walls, floors and hardscapes, and can be used for interior or exterior applications.

You Got Chocolate in My Peanut Butter

You Got Peanut Butter on My Chocolate

Who Carries Around a Jar of Peanut Butter

Long Beach, CA—Ken Mason Tile (KMT) is set to launch Village Line at Coverings 2012. The Village Line consists of ARTO’s signature rustic concrete tiles with KMT’s staining and waxing process.  Handmade tiles are stained (hand rubbed) which leaves the color predominantly in the recesses of each specific piece. His technique adds a generation of patina to the product and gives a protective coating as well.  The result is “two great tastes in one.”  If you are familiar with Ken Mason then you know this will be impressive.  If not, stop by his booth located at #2912.


The truly unique Village Line with its aged and reclaimed look is only available through KMT’s dealers, but will eventually flow through all of ARTO’s dealers this summer.  ARTO and KMT’s partnership is still in its infancy, but they have the same values when it comes to the handmade process.  No machine can replicate the human hand techniques of KMT and ARTO.

To see ARTO concrete tiles in the raw, please stop by booth #2813.



ARTO Brick and Ca Pavers have been designing and manufacturing rustic elegance since 1966. ARTO creates concrete products for walls, floors and hardscapes, and can be used for interior or exterior applications.

Edible Arabesque

Europe, Islam, Ballet, Debussy, Disco, Peck & Sophia Loren.
Searching for the Meaning


Gardena, CA—The word “arabesque” is as ambiguous as the tile shapes that we produce and call by that same name.  When ARTO started to create his “Arabesque,” he knew that he was inspired by Moorish, Celtic, Islamic, Spanish and M.C. Escher, but he did not know what to call them.


These shapes are not new.  They are ancient.  They are found in nature.  No one owns them. So he chose a name that was ambiguous as the shapes themselves.

1.        [count] : a complicated decorative design made with many lines that curve and cross each other

2.        : a ballet position in which the dancer stands on one foot and holds one arm forward while the other arm and leg are held out behind [count] ▪ The students practiced their arabesques.[noncount] ▪ She held her arms in arabesque.


1.        a : mosaic

b : a covering of an infinite geometric plane without gaps or overlaps by congruent plane figures of one type or a few types

2.        : an act of tessellating : the state of being tessellated
If you made it this far to the bottom…

Bring the Press Release to booth #2813 to pick up an arabesque-shaped boutique made TOFFEE, yum!
AND check out our tile in Arabesque shapes.

If you can not make it, for fun enjoy the links & videos below.

Wikipedia Arabesque (European Art)


Arabesque -Friday Night Hit Disco 1978

Debussy, Arabesque #1, Piano Solo


Ballet Glossary – Arabesques


I Can’t Believe It’s Not Clay:

Love/Leather, The Milkman & Concrete

Gardena, CA—Adversity is said to be the mother of invention, the fire that transforms music, art & food. Arto Alajian, a designer born in Cairo, the son of Krikor, an Armenian refugee, began designing & literally cutting tanned leather from Milan. When revolution came to Egypt, he fled to Beirut where he worked for British Airways. When turmoil began there, he set his eyes on North America, landing in New York, Houston, British Columbia, and finally settling down in Venice, California. We are getting closer to tile, hold on.

In Los Angeles, Arto attended school for aviation mechanics, worked for the Adamson Family (of the famed Malibu home) at their Adohr Farms Dairy delivering milk. While starting his new life, he met Irene Berchtenbreiter, a ceramicist that was exhibiting with Peter Volkus & Paul Soldner. Irene made beautiful hand painted ceramic wall murals that were both one-dimensional and three-dimensional. Love & Art connected here as Arto studied to be a ceramicist and developed a thin wall tile that was extruded and unglazed to frame the murals. In 1966, Arto left the dairy and school and founded & produced ARTO BRICK VENEER.

Flash forward to the oil embargo in the early 1970’s; Arto is pushed from ceramic to concrete due to high energy costs. Producing first wall cladding and then floor tile made of concrete. The mother of invention brought to the market high value low cost hand made tile (produced since 1966) in Southern California employing 51 team members at two factories.

Now what?

Wait For it….

ARTO Brick and Ca Pavers have been designing and manufacturing rustic elegance since 1966.  ARTO creates concrete products for walls, floors and hardscapes, and can be used for interior or exterior applications.

Job Opportunity

(Concierge)(order desk) / AKA Director of First Impressions

Reports to COO

Supports Order Desk

Supports Shipping

The Work;
Answer Phones
Answer Questions Regarding Orders (Answers Available in NS). Answer Product & Price Questions (retail only) using ARTO websites. Direct calls to appropriate person or take message when no answers available on WEB or NESTUITE. Other methods available to respond with EMAIL & FAX

Enter Orders

Greet Visitors

General Office Organization

Aid with Mailings, Keep Copier Filled, Empty Shredder, Keep Coffee Maker Filled & Clean. As Needed to help in the office.

Skills/ Talents Needed
Multi Tasker
Tech Geek
People Person

Send report to COO of your high point & low point of week.
Enter orders within 15 minutes of being sent



St. Patrick’s Day 2012

Happy St Patrick’s Day 2012.  What is so important about this day?

  1. It is Arto Alajian’s 83rd Birthday.
  2. It is the day we incorporated the company.
  3. And it is the unofficial start of Spring and the building season.
  4. Lastly, we not only are very appreciative of all our clients and distributors, we are very appreciative of ARTO and all the hardworking people that have dedicated their lives to him as he dedicated his life for us.

We share our picture because we want you to know us. We are genuine and sincere from good morning to start the day till the last piece is made and the last order goes out for the day, real like the sunrise and sunset.

Our employees embody hundreds of years of experience in each room of the factory.


Over the next few weeks our Dealer and Distributors will receive 4 items in the mail to celebrate and share.

First is a postcard of the ARTO Family.  We are a family literally and spiritually.  On the front is a picture taken on the last Friday of the 2011.  Here you can see how our family has grown with the addition of Western Quarry and our ARTO Tile Studio.

Second, you will all receive a Vintage Catalina Tile Deco, Made by Western Quarry and glazed by the ARTO Tile Studio.

Third, Candy.  Like our tiles we have commissioned a talented candy maker to handcraft, some of the best peanut brittle you will ever taste, in our new arabesque shapes.  Please share.

Forth, new products.  We are a design and manufacturing firm and continue to add more to an already expansive line of concrete and clay.

Thank you for being our partners and lets make 2012 a great year.

If you haven’t received any of the above items from us, drop us a line and well make sure you are able to share in the celebration.



NPCA article quick note


Our art department will do a better job in a few days crafting the page but in the mean time enjoy this video.


Be Our Guest at Surfaces 2012

Be our guest at Surfaces 2012 in Fabulous Las Vegas January 24-26.  ARTO will be displaying a huge 10×20 booth featuring ARTO’s signature rustic concrete and clay tiles.  We will also be introducing Studio, hand painted cuerda seca tiles.   Visit, register and use the Promo Code: BIEP.  If you don’t gamble you may come out ahead. 

A 23 year old tradition

Since I was 18 , 23 years ago now I have been coming in to ARTO on New Years Day.I come in for some corny reasons. I open the doors and turn on the water something about new air and water mostly hokum. But I do a few things that are not. I reflect, write, pray, look at the facts & set goals & a direction then pray again that I am not full of BS. Remembering that I do not know everything but preparing for everything, preparing for opportunities & drought.

Cigar Booze & Fear of the Lord!

Cigar Booze & Fear of the Lord


Lincoln’s Thanksgiving Proclamation

No need to add to this. All I can say is be grateful.

Proclamation of Thanksgiving

Washington, D.C.
October 3, 1863

By the President of the United States of America.

A Proclamation.

The year that is drawing towards its close, has been filled with the blessings of fruitful fields and healthful skies. To these bounties, which are so constantly enjoyed that we are prone to forget the source from which they come, others have been added, which are of so extraordinary a nature, that they cannot fail to penetrate and soften even the heart which is habitually insensible to the ever watchful providence of Almighty God. In the midst of a civil war of unequaled magnitude and severity, which has sometimes

Lincoln's Thangsgiving Proclamation

Lincoln's Thanksgiving Proclamation

seemed to foreign States to invite and to provoke their aggression, peace has been preserved with all nations, order has been maintained, the laws have been respected and obeyed, and harmony has prevailed everywhere except in the theatre of military conflict; while that theatre has been greatly contracted by the advancing armies and navies of the Union. Needful diversions of wealth and of strength from the fields of peaceful industry to the national defence, have not arrested the plough, the shuttle or the ship; the axe has enlarged the borders of our settlements, and the mines, as well of iron and coal as of the precious metals, have yielded even more abundantly than heretofore. Population has steadily increased, notwithstanding the waste that has been made in the camp, the siege and the battle-field; and the country, rejoicing in the consiousness of augmented strength and vigor, is permitted to expect continuance of years with large increase of freedom. No human counsel hath devised nor hath any mortal hand worked out these great things. They are the gracious gifts of the Most High God, who, while dealing with us in anger for our sins, hath nevertheless remembered mercy. It has seemed to me fit and proper that they should be solemnly, reverently and gratefully acknowledged as with one heart and one voice by the whole American People. I do therefore invite my fellow citizens in every part of the United States, and also those who are at sea and those who are sojourning in foreign lands, to set apart and observe the last Thursday of November next, as a day of Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens. And I recommend to them that while offering up the ascriptions justly due to Him for such singular deliverances and blessings, they do also, with humble penitence for our national perverseness and disobedience, commend to His tender care all those who have become widows, orphans, mourners or sufferers in the lamentable civil strife in which we are unavoidably engaged, and fervently implore the interposition of the Almighty Hand to heal the wounds of the nation and to restore it as soon as may be consistent with the Divine purposes to the full enjoyment of peace, harmony, tranquillity and Union.

In testimony whereof, I have hereunto set my hand and caused the Seal of the United States to be affixed.

Done at the City of Washington, this Third day of October, in the year of our Lord one thousand eight hundred and sixty-three, and of the Independence of the Unites States the Eighty-eighth.

By the President: Abraham Lincoln

William H. Seward,
Secretary of State

ARTO on DIY’s Extra Yardage

Enjoy a nine minute video of ARTO highlights on the new hit DIY Series “Extra Yardage”.    The host Billy Derian is not only enjoyable to watch but has a vision for transforming dull backyards to livable spaces that inspire.  Of course those spaces  include plenty of ARTO.   You can see full versions of these episodes on the DIY network.

Filming has already begun on the next season and that’s right,  there will be plenty of beautiful ARTO tiles, bricks, Roman pavers, and precast to see.



Thanks for watching and feel free to leave a comment.

Timeless Artistic Tiles

Call it Arabesque.  Call it Celtic, Moorish, interlace, Islamic.  Modern?   Rustic?  Although the ideas, and these classic shapes, have been around for thousands of years ARTO has interpreted them in a new way.


Integrated colored concrete to be specific.

Arto has been creating brick, tile and precast in southern California since 1966 using colored concrete.  The result is the ability to produce any shape, color and style imaginable.

Which brings us back to Arabesque.  It’s not new.  But what you can do with it becomes new.  Be traditional or untraditional.  Be rustic and modern at the same time.  Add bold colors or muted tones.
If you can think it we can do it.

Arabesque Pattern 2b

Arabesque Pattern2c

Arabesque Pattern3

Arabesque Pattern 4

Arabesque Pattern 5b

Arabesque Pattern 8a

Arabesque Pattern 8b

Arabesque Pattern 8c

Arabesque Pattern 9a

See ARTO at the ASLA EXPO 2011

ARTO will be at the ASLA Expo 2011 in San Diego.  October 30th to November 2nd.  Come by Booth # 1939 and say “Hi”.  Enjoy free admission compliments of ARTO.  Just click on the flyer below to download a free pass.  Thanks and see you in San Diego!

“Friday Night” and Arabesque, Tiles for Walls and Floors

Friday Night Oh what a night!  ARTO has been working hard in the concrete lab to create 18 new Moorish inspired tiles.  Some incorporate shapes we already have like the 12×13 Big Felipe, 3×5 Diamond, and the Daisy form the Daisy Deco, While most are brand new.  Click on the thumbnails for larger picture!

While doing some research for Arabesque I ran across this group for 1978.  Any one know anything about them?

When I Think about it

When I think about it I see ARTO as a living organisim


A New Creation


I am very excited about the new site that the ARTO art department put together in house. It reminds me of the old days of working with Dream Weaver and guessing how to put a site together not very pretty but boy did the personal touch work. The new site goes back to our roots yet still is a new creation.






The handcrafted elegance of ARTO products is complemented by their rugged durability and unmatched versatility for Walls, Floors and Hardscapes. Tiles, brick veneer, pavers, wall caps, pier caps, pool coping, balustrades, and more are offered in a wide variety of colors and textures to create your own look.
Get a Brochure Here!