Coverings 2013 Package
Howdy Coverings 2013 Attendees & the Curious!
Below is the starter package, provided free of charge when the following is completed within thirty days of receipt of display boards.
- A PO# is submitted for display boards
- Boards are hung up on store walls
- Pictures of staff in front of boards, taken inside your showroom
- List of Staff (Email & Responsibility)
- Product Knowledge seminar completed
- Your Logo
- Credit card number on file ( If all of the above steps are not completed within 31 days of the receipt of boards we will charge your card $200. Please understand that this is only to insure that the requirements are met.)
Remember this is the free package you can select your own or add to this.
BB30 6” Hexagon Normandy Cream
Shown with “butter cream” grout @ Coverings. Your board will ship with “butter cream”
GB29 Smooth Brick Cotto Dark
Limited Quantity Avilable (front and back of board shown)
BB26 Arabesque Pattern 8c Winslet Blend.
Great tease of our arabesque series
Tip The World Over
Tip The World Over On Its Side And Everything Loose Will Land In Los Angeles
Frank Lloyd Wright
Frank Lloyd Wrong Tile
Tile designed by Vod
What to Expect When Choosing ARTO Tile
Armen talks about what to expect, packaging and sealing. He also throws in some personal insight.
It ARTO right for you?
ARTO AIA CEU and Factory Tour, February 22, 2013
Highlights form the factory tour and AIA CEU. Please contact William Love about scheduling/sponsoring an event or times and dates of already scheduled events.
William Love
AIA CES Provider/Project Specifications/ LEED Assistance For
Architects/Landscape Architects/Interior Designers
Phone: (310) 308-4222
ARTO AIA CEU Sponsored by Ceramic Tile Design – San Rafael
If you are in the Bay Area or plan to visit around March 20, 2013 sign up to take an ARTO AIA CEU course sponsored by Ceramic Tile Design San Rafael.
What will the course be about?
The Beautiful World of Concrete : Understanding precast and specifying for your project
Where will it be?
Ceramic Tile Design San Rafael
846 W. Francisco Blvd. San Rafael, CA 94901What time?
4:30 pm – 6:00pm
Who is organizing this event?
It will be presented by William Love and Stephanie Morgan and sponsored by Ceramic Tile Design – San Rafael
How much Does it Cost?
Its Free!
How do I get a ticket?
Register to Attend HERE
Ridiculous is the New Authentic (Remarkable)
I started out from birth in the business with a romantic view of it. Along the way I was bombarded with events and people that said I was ridiculous for it. Sometimes you need reassurance that being odd is what got you to the dance.
Here is Seth’s view “ridiculous is the new remarkable”
Overruns to Restore (Habitat Los Angeles)
Howdy All,
We just sent a few truck loads of overruns to Habitat Greater Los Angeles (Located in Gardena http://habitatla.org/restore/location-and-hours/)
We hope to bring back the old Boneyard Program we had while we were located in West Los Angeles but till then pick them up over the REstore
Karin loading the Habitat Truck
ARTO Tile Studio Launch
ARTO is proud to introduce his own line of Clay Deco Tiles and Clay Field tiles form the ARTO Tile Studio.
The ARTO Tile Studio, in essence, is a Design Studio first and a factory second. We are designers at heart and enjoy making custom pieces for you. We have an extensive catalog of traditional predesigned line drawings that can be colored to match your decor and style. From a deco to a large scale mural, the ARTO Tile Studio Artisans can create new designs or modify our existing catalog.
- Made in the USA
- 33% Recycled Content
- Freeze Thaw Rated
- For Waterline/Wet Areas
The California Revival Collection.
- Quickship
- Standard Decos
- Standard Field Tile and Trim
- Murals
- Custom Available
Quickship Collection
The Quick Ship Collection consists of ten designs in two distinct color ways, and is available in 3×3, 4×4, 5×5, and 6×6 sizes. Due to the bodies being high fired, they are freeze-thaw resistant. They can be used for walls or floors, indoor or outside, and also for pools and fountains. From the source of the clay to the hand painting, all ARTO Tile Studio decos are produced in California, USA.
Quick ship means they are ready to ship in 1 to 2 weeks.
Standard Collection
The Standard Collection is 25 pre-colored, traditional, designs. They are available in 3×3, 4×4, 5×5 and 6×6. Just like the Quick Ship Collection, they can be installed just about anywhere. Styles “a” and “b” are completely glazed while the “c” color way has sections intentionally unglazed to show the beauty of the raw clay body.
Standard Field Tile and Trim
ARTO has 52 Glaze colors to complement the Standard Deco Collection. Field tile sizes are available in 3×3, 4×4, 5×5, 6×6 , a 4” Hexagon. ARTO Tile Studio has a full range of trim pieces to finish the job, from Mouldings to Base Coves. All field tile and trim pieces are made in the USA.
Murals
The ARTO Tile Studio has an extensive catalog of murals. To find out more about the murals, please call 888.757.8453 or email info@artobrick.com
Low Relief Tile / R&D
Howdy Guys
Made in USA handcrafted tile
Beto from the Western Quarry factory is working on a project. He produced these wonderful Low Relief Handmade Glazed Tiles. I am not sure what period they are from or what the romantic name is for them but they are good looking. The ones shown are glazed & fired with the Western Quarry Color Ways in a Gas Kiln at cone 4. They have that feel when you hold one.
Low Relief Tile Made in USA
Shout out to our Sales Guys Rory, Steph & Dale if you want to be on the early release track info@artobrick.com
Editorial: Seth’s Note for note
Our Tag Line is “Rustic Elegance” it has started to become small as we have grown at least to me. It still works but it comes across narrow. When I read this Post from Seth it clarified what we meant many years ago. I may revisit the tag line again but in the mean time I have added two more tools to my small vocabulary #tilemagic & #brickmagic
I’m listening to an obscure CD of the Silver Beats, a group of four Japanese lads who play note for note renditions of Beatles songs. They don’t speak a word of English. And yet they sing beautifully.
I saw them as an opening act a few years ago, and the novelty was extraordinary.
The thing is, I don’t want to see them again. Why would I? It’s note for note. No chance for random rhapsodic moments. No chance for total disaster.
Part of the magic of our work is that it’s not guaranteed. As soon as it is, we can digitize it or mechanize it or outsource it.
2011 Creative Use of Precast Awards
Honorable Mention for Mariachi Plaza
Created custom concrete tile to match stone of the Gazebo.
The judging was extremely close. In most cases, the winning projects were separated from the rest of the projects by less than one point…..The entry [Mariachi Plaza] finished just a fraction of a point behind the third place score, however, and earned a Honorable Mention.
~Bob Whitmore Communications Director NPCA
Still looks like a winner to me. We are very proud to have this Honorable Mention. To see other Civic projects CLICK HERE.
 |
 |
 |
 |
Gardena California – New Jewelry District
You Don’t Drive a Bentley without a BIG Watch in Malbu
Gardena California’s New Jewelry District
ARTO Tile studio is a division of ARTO that produces hand painted deco tiles, murals and jewelry. These are the true “bling” that accents our concrete line from ARTO and our clay line form Western Quarry. The Tile Studio, started in January of 2012, specializes in historic reproductions of a broad array of designs from Moorish to Malibu.
For the complete story visit:
ARTO Tile Studio
You Got Chocolate in My Peanut Butter
You Got Peanut Butter on My Chocolate
Who Carries Around a Jar of Peanut Butter
Long Beach, CA—Ken Mason Tile (KMT) is set to launch Village Line at Coverings 2012. The Village Line consists of ARTO’s signature rustic concrete tiles with KMT’s staining and waxing process. Handmade tiles are stained (hand rubbed) which leaves the color predominantly in the recesses of each specific piece. His technique adds a generation of patina to the product and gives a protective coating as well. The result is “two great tastes in one.” If you are familiar with Ken Mason then you know this will be impressive. If not, stop by his booth located at #2912.
The truly unique Village Line with its aged and reclaimed look is only available through KMT’s dealers, but will eventually flow through all of ARTO’s dealers this summer. ARTO and KMT’s partnership is still in its infancy, but they have the same values when it comes to the handmade process. No machine can replicate the human hand techniques of KMT and ARTO.
To see ARTO concrete tiles in the raw, please stop by booth #2813.
ARTO Brick and Ca Pavers have been designing and manufacturing rustic elegance since 1966. ARTO creates concrete products for walls, floors and hardscapes, and can be used for interior or exterior applications.
Edible Arabesque
Europe, Islam, Ballet, Debussy, Disco, Peck & Sophia Loren.
Searching for the Meaning
Gardena, CA—The word “arabesque” is as ambiguous as the tile shapes that we produce and call by that same name. When ARTO started to create his “Arabesque,” he knew that he was inspired by Moorish, Celtic, Islamic, Spanish and M.C. Escher, but he did not know what to call them.
These shapes are not new. They are ancient. They are found in nature. No one owns them. So he chose a name that was ambiguous as the shapes themselves.
www.learnersdictionary.com
ar·a·besque
1. [count] : a complicated decorative design made with many lines that curve and cross each other
2. : a ballet position in which the dancer stands on one foot and holds one arm forward while the other arm and leg are held out behind [count] ▪ The students practiced their arabesques.[noncount] ▪ She held her arms in arabesque.
www.merriam-webster.com/
tes·sel·la·tion
1. a : mosaic
b : a covering of an infinite geometric plane without gaps or overlaps by congruent plane figures of one type or a few types
2. : an act of tessellating : the state of being tessellated
If you made it this far to the bottom…
Bring the Press Release to booth #2813 to pick up an arabesque-shaped boutique made TOFFEE, yum!
AND check out our tile in Arabesque shapes.
If you can not make it, for fun enjoy the links & videos below.
Wikipedia Arabesque (European Art)
Arabesque -Friday Night Hit Disco 1978
Debussy, Arabesque #1, Piano Solo
I Can’t Believe It’s Not Clay:
Love/Leather, The Milkman & Concrete
Gardena, CA—Adversity is said to be the mother of invention, the fire that transforms music, art & food. Arto Alajian, a designer born in Cairo, the son of Krikor, an Armenian refugee, began designing & literally cutting tanned leather from Milan. When revolution came to Egypt, he fled to Beirut where he worked for British Airways. When turmoil began there, he set his eyes on North America, landing in New York, Houston, British Columbia, and finally settling down in Venice, California. We are getting closer to tile, hold on.
In Los Angeles, Arto attended school for aviation mechanics, worked for the Adamson Family (of the famed Malibu home) at their Adohr Farms Dairy delivering milk. While starting his new life, he met Irene Berchtenbreiter, a ceramicist that was exhibiting with Peter Volkus & Paul Soldner. Irene made beautiful hand painted ceramic wall murals that were both one-dimensional and three-dimensional. Love & Art connected here as Arto studied to be a ceramicist and developed a thin wall tile that was extruded and unglazed to frame the murals. In 1966, Arto left the dairy and school and founded & produced ARTO BRICK VENEER.
Flash forward to the oil embargo in the early 1970’s; Arto is pushed from ceramic to concrete due to high energy costs. Producing first wall cladding and then floor tile made of concrete. The mother of invention brought to the market high value low cost hand made tile (produced since 1966) in Southern California employing 51 team members at two factories.
Now what?
Wait For it….
ARTO Brick and Ca Pavers have been designing and manufacturing rustic elegance since 1966. ARTO creates concrete products for walls, floors and hardscapes, and can be used for interior or exterior applications.
St. Patrick’s Day 2012
Happy St Patrick’s Day 2012. What is so important about this day?
- It is Arto Alajian’s 83rd Birthday.
- It is the day we incorporated the company.
- And it is the unofficial start of Spring and the building season.
- Lastly, we not only are very appreciative of all our clients and distributors, we are very appreciative of ARTO and all the hardworking people that have dedicated their lives to him as he dedicated his life for us.
We share our picture because we want you to know us. We are genuine and sincere from good morning to start the day till the last piece is made and the last order goes out for the day, real like the sunrise and sunset.
Our employees embody hundreds of years of experience in each room of the factory.
Over the next few weeks our Dealer and Distributors will receive 4 items in the mail to celebrate and share.
First is a postcard of the ARTO Family. We are a family literally and spiritually. On the front is a picture taken on the last Friday of the 2011. Here you can see how our family has grown with the addition of Western Quarry and our ARTO Tile Studio.
Second, you will all receive a Vintage Catalina Tile Deco, Made by Western Quarry and glazed by the ARTO Tile Studio.
Third, Candy. Like our tiles we have commissioned a talented candy maker to handcraft, some of the best peanut brittle you will ever taste, in our new arabesque shapes. Please share.
Forth, new products. We are a design and manufacturing firm and continue to add more to an already expansive line of concrete and clay.
Thank you for being our partners and lets make 2012 a great year.
If you haven’t received any of the above items from us, drop us a line and well make sure you are able to share in the celebration.
NPCA article quick note
Howdy
Our art department will do a better job in a few days crafting the page but in the mean time enjoy this video.
Peace
A 23 year old tradition
Since I was 18 , 23 years ago now I have been coming in to ARTO on New Years Day.I come in for some corny reasons. I open the doors and turn on the water something about new air and water mostly hokum. But I do a few things that are not. I reflect, write, pray, look at the facts & set goals & a direction then pray again that I am not full of BS. Remembering that I do not know everything but preparing for everything, preparing for opportunities & drought.
Cigar Booze & Fear of the Lord
Lincoln’s Thanksgiving Proclamation
No need to add to this. All I can say is be grateful.
Proclamation of Thanksgiving
Washington, D.C.
October 3, 1863
By the President of the United States of America.
A Proclamation.
The year that is drawing towards its close, has been filled with the blessings of fruitful fields and healthful skies. To these bounties, which are so constantly enjoyed that we are prone to forget the source from which they come, others have been added, which are of so extraordinary a nature, that they cannot fail to penetrate and soften even the heart which is habitually insensible to the ever watchful providence of Almighty God. In the midst of a civil war of unequaled magnitude and severity, which has sometimes
Lincoln's Thanksgiving Proclamation
seemed to foreign States to invite and to provoke their aggression, peace has been preserved with all nations, order has been maintained, the laws have been respected and obeyed, and harmony has prevailed everywhere except in the theatre of military conflict; while that theatre has been greatly contracted by the advancing armies and navies of the Union. Needful diversions of wealth and of strength from the fields of peaceful industry to the national defence, have not arrested the plough, the shuttle or the ship; the axe has enlarged the borders of our settlements, and the mines, as well of iron and coal as of the precious metals, have yielded even more abundantly than heretofore. Population has steadily increased, notwithstanding the waste that has been made in the camp, the siege and the battle-field; and the country, rejoicing in the consiousness of augmented strength and vigor, is permitted to expect continuance of years with large increase of freedom. No human counsel hath devised nor hath any mortal hand worked out these great things. They are the gracious gifts of the Most High God, who, while dealing with us in anger for our sins, hath nevertheless remembered mercy. It has seemed to me fit and proper that they should be solemnly, reverently and gratefully acknowledged as with one heart and one voice by the whole American People. I do therefore invite my fellow citizens in every part of the United States, and also those who are at sea and those who are sojourning in foreign lands, to set apart and observe the last Thursday of November next, as a day of Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens. And I recommend to them that while offering up the ascriptions justly due to Him for such singular deliverances and blessings, they do also, with humble penitence for our national perverseness and disobedience, commend to His tender care all those who have become widows, orphans, mourners or sufferers in the lamentable civil strife in which we are unavoidably engaged, and fervently implore the interposition of the Almighty Hand to heal the wounds of the nation and to restore it as soon as may be consistent with the Divine purposes to the full enjoyment of peace, harmony, tranquillity and Union.
In testimony whereof, I have hereunto set my hand and caused the Seal of the United States to be affixed.
Done at the City of Washington, this Third day of October, in the year of our Lord one thousand eight hundred and sixty-three, and of the Independence of the Unites States the Eighty-eighth.
By the President: Abraham Lincoln
William H. Seward,
Secretary of State
A New Creation
Howdy
I am very excited about the new site that the ARTO art department put together in house. It reminds me of the old days of working with Dream Weaver and guessing how to put a site together not very pretty but boy did the personal touch work. The new site goes back to our roots yet still is a new creation.
Peace
Armen
Search
