Editorial: Seth’s Note for note

I’m listening to an obscure CD of the Silver Beats, a group of four Japanese lads who play note for note renditions of Beatles songs. They don’t speak a word of English. And yet they sing beautifully.

I saw them as an opening act a few years ago, and the novelty was extraordinary.

The thing is, I don’t want to see them again. Why would I? It’s note for note. No chance for random rhapsodic moments. No chance for total disaster.

Part of the magic of our work is that it’s not guaranteed. As soon as it is, we can digitize it or mechanize it or outsource it.

Seth Godin